We originally founded Ethereal Innovations as an investment group and incubator for fast growth technology companies. Since then, it has grown into a boutique digital marketing agency with a focus on social media and authentic engagement.
Ever had a desire to change the world around you? A little encouragement from from some key leaders is all it took.
Our founder Kurt was instrumental in creating the location-based industries (ever used a map on your phone, navigation system in your call, flown a flight simulator or tagged a photo to a location - yeah, that stuff) and was asked to join a small team in Atlanta that was creating the technology behind social media marketing. They were working with Facebook and Twitter to create the tools that every company now uses to engage consumers online. Several mentors had shown him a different path - one where business impacted peoples' lives for the better and our responsibility for training the next generation of leaders. He created Ethereal Innovations to house the efforts he and a small group were having with numerous fast growth companies across the Southeast.
A little attention from a lifelong storyteller will change the trajectory of success.
In 2013, Valerie joined Ethereal and founded the marketing team. She had this idea, bring people closer to the things they care about and they will do the marketing for you. She added a couple of team members to the mix and before long every surface was covered with computers and promotion material. The upside was that the clients she had helped for the previous 5 years quickly became a growing business. The downside was it's often hard to find people with a shared mission and authenticity is a character trait that takes years to develop.
So, we intentionally chose the clients we'd work with and brought a few friends to the team. Our business has grown with the increasingly complex nature of marketing across social networks, mobile devices and a broader understanding by brands of connecting with customers through social channels. We still make investments in certain companies and advise select entrepreneurs on their overall growth. However, our team shines the brightest when we can define a marketing strategy and implement it so that entrepreneurs at high growth companies can focus on the parts of their business they know the best.
We're proud to be known for our unique storytelling and relentless pursuit of growth. We're extremely thankful for the success we've had and the people that have helped us get to where we are.
Passionate About Our Clients
Your vision gives us passion. We thrive on good stories that have to be told.