The goal of marketing is to make friends, and not ads.
The value of our marketing consulting can provide something usually in short supply within a company – third party objectivity.
When deciding if a marketing consultant is right for you, prostate don’t make the mistake of leaping to the conclusion that an in-house person will always save you money. Be sure to factor in payroll taxes, doctor health insurance and other benefits, office space, equipment and programs. Hiring Ethereal Innovations on a project basis can provide much-needed flexibility and cost-efficiency if your needs are sporadic.
Some of the areas where we can add value include:
Social Media Strategy & Implementation
1. Find the Opportunities
• Take a close look at your current clients and potential opportunities for your market
• Interview sales account teams to identify key decision makers
• Deliver Acceleration Plan
2. Create the Content
• Begin with building a blog
• Recruit bloggers
• Content from respected leaders in the industry
• Engage and grow relationships with potential customers
(LinkedIn, Twitter, Facebook, YouTube, MeetUp, Vine, Instagram, Foursquare, Podcasts, etc.)
Interested in B2B strategy? Request a free consultation.
If you are starting from scratch, count on us to get you off on the right foot. aStarting with a strategy allows us to craft and tell the right stories, give your brand a personality and promote key messages while actively networking and communicating with customers, partners, suppliers and press to convert them into brand ambassadors.
- Create a social media strategy tailored to your business and decide which channels to focus on
- Social media design (Graphics, backgrounds, headers, avatars, sharable graphics, etc)
- Run bespoke social media campaigns on your behalf
- Plan a social media content calendar and schedule
- Find the voice/tone for posts
- Develop a ‘rules of engagement’ approach that defines the approved responses for inbound messages from customers
- Plan for monitoring your brand’s activity, tracking stats and using insights
Social Media Campaigns
We customize, build and design websites to maximize their usability, and increase new customer acquisitions and engagement.
Landing page optimization
Optimize your online presence.
B2B Landing page optimization is the science and art of increasing the conversion rate of a specific web page or email campaign. When done consistently, you can market more efficiently and more profitably.
Valerie will work with your existing pages to ensure that your page is optimized for visitors. The momentum of these success can be contagious and often serves as a catalyst for rapid improvement of the entire internet marketing channel.
Motivation of the visitorWorking together with your team, Valerie will address issues and factors such as:
- Clarity and consistency of the value proposition
- Incentives & offers
- Friction that causes abandonment conversion
- Visitor anxiety
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Website Visitor Conversion:
Many companies (and agencies), overspend on a website and then leave the same design and offer in place regardless of how well it actually converts site the visitors. Competing online for cost-effective sales opportunities requires you need to continually improve your conversion rate. Your conversion rate is how often your website visitors, take the action that you want them to take.
The tools, technology, and understanding of visitor behavior that is available today makes it easy to be testing, and increasing the conversion rate of your website. Improving your conversion rate is good for the long term and guarantees you a better return on all of your awareness and visitor acquisition dollars.
Valerie helps clients understand and utilize landing pages, avoid “conversion killers” and continually test. By getting in a routine of testing various creative, offers, layouts, and user paths, Valerie is able to bring cost per conversion down, empowering clients to be more competitive and have greater control of how and where their dollars can be best utilized.
Our digital marketing delivers
Our Atlanta-based team would love to talk with you about ways to improve your Digital Marketing.