Marketing Offerings

The goal of marketing is to make friends, and not ads.

The value of our marketing consulting can provide something usually in short supply within a company – third party objectivity.

When deciding if a marketing consultant is right for you, prostate don’t make the mistake of leaping to the conclusion that an in-house person will always save you money. Be sure to factor in payroll taxes, doctor health insurance and other benefits, office space, equipment and programs. Hiring Ethereal Innovations on a project basis can provide much-needed flexibility and cost-efficiency if your needs are sporadic.

Some of the areas where we can add value include:

Social Media Strategy & Implementation

We can help you use social media marketing to actively engage with customers and partners and create brand ambassadors.

Social media is here to stay; you can’t afford to “opt out.” Use this channel to craft and tell your story to your customers and engaging your stakeholders via the ever growing variety of social channels. Your customers expect to see you there. This generation doesn’t trust brands that are not accessible via social media.

Ethereal innovations understands that social media activity is not just about marketing – it can support other areas of your business, including providing immediate and real time customer service. Instead of wondering what people think and trying to find ways to elicit feedback, social media connects you directly to them.

We will do an assessment of your current social media presence and help you develop a strategy to achieve your business objectives and beat the competition. Social media can be leveraged to speed up sales cycles.

1. Find the Opportunities
• Take a close look at your current clients and potential opportunities for your market
• Interview sales account teams to identify key decision makers
• Deliver Acceleration Plan

2. Create the Content
• Begin with building a blog
• Recruit bloggers
• Content from respected leaders in the industry

3. Engage
• Engage and grow relationships with potential customers
(LinkedIn, Twitter, Facebook, YouTube, MeetUp, Vine, Instagram, Foursquare, Podcasts, etc.)

2,112 Likes | 2,106 Shares, but the engagement is where we focus.

Conversation starters are how we keep fans engaged.

Interested in B2B strategy? Request a free consultation.

Social Plan:

If you are starting from scratch, count on us to get you off on the right foot. aStarting with a strategy allows us to craft and tell the right stories, give your brand a personality and promote key messages while actively networking and communicating with customers, partners, suppliers and press to convert them into brand ambassadors.

Create a social media strategy tailored to your business and decide which channels to focus on
Social media design (Graphics, backgrounds, headers, avatars, sharable graphics, etc)
Run bespoke social media campaigns on your behalf
Plan a social media content calendar and schedule
Find the voice/tone for posts
Develop a ‘rules of engagement’ approach that defines the approved responses for inbound messages from customers
Plan for monitoring your brand’s activity, tracking stats and using insights

A well executed plan can generate exposure for your business; increase your opt-in subscriber list; create new business partnerships; improve search engine results; generate qualified leads; and reduce your overall marketing expense. It takes time and experience to create and monitor your presence. That’s where Ethereal Innovations comes in.

Social Media Campaigns

Fan engagement? Give us a mission and we’ll build a campaign based on your goals and budget. Social is not about pushing a message out, it’s about facilitating engagement with your target audience.

Setting up an online presence is just the first step. To really leverage social media sites you must stand out, increase your fan base and engage your customers with a creative social media strategy. Content may be king, but you can also get people talking (and sharing) with interactive Facebook applications, contests, sweepstakes, special offers, sharing features and more.

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Website development

We customize, build and design websites to maximize their usability, and increase new customer acquisitions and engagement.

Landing page optimization

Ethereal Landing page optimization Optimize your online presence.

B2B Landing page optimization is the science and art of increasing the conversion rate of a specific web page or email campaign. When done consistently, you can market more efficiently and more profitably.

Valerie will work with your existing pages to ensure that your page is optimized for visitors. The momentum of these success can be contagious and often serves as a catalyst for rapid improvement of the entire internet marketing channel.
Motivation of the visitorWorking together with your team, Valerie will address issues and factors such as:

Clarity and consistency of the value proposition
Incentives & offers
Friction that causes abandonment conversion
Visitor anxiety

Talk with Valerie about your website needs by requesting a free consultation.

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Website Visitor Conversion:

Many companies (and agencies), overspend on a website and then leave the same design and offer in place regardless of how well it actually converts site the visitors. Competing online for cost-effective sales opportunities requires you need to continually improve your conversion rate. Your conversion rate is how often your website visitors, take the action that you want them to take.

The tools, technology, and understanding of visitor behavior that is available today makes it easy to be testing, and increasing the conversion rate of your website. Improving your conversion rate is good for the long term and guarantees you a better return on all of your awareness and visitor acquisition dollars.

Valerie helps clients understand and utilize landing pages, avoid “conversion killers” and continually test. By getting in a routine of testing various creative, offers, layouts, and user paths, Valerie is able to bring cost per conversion down, empowering clients to be more competitive and have greater control of how and where their dollars can be best utilized.

Our digital marketing delivers

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