Instagram announces Hyperlapse

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Today, Instagram announces Hyperlapse, their new time-lapse app that uploads to Facebook or Instagram a speed optional video.

Digital markeNew time-lapse feature in instagram. Digital Marketing ting is getting more fun every day. The advanced tools that are now readily available to the “average Joe” are making the content we see from all of our friends cooler while making it more difficult for brands to stay sharp, fresh and new. I hope marketers are up for the challenge.As the daily content we see from friends gets better, the overall content that our eyes see should only increase.

I hope marketers are up for the challenge. Quality content that is refreshing and new should be the goal of every marketer. Instagram’s Hyperlapse App turns videos into time-lapses in just 2 taps on your screen!

On their blog, Instagram wrote: “Traditionally, time-lapse videos depend on holding your phone or camera still while you film, Hyperlapse from Instagram features built-in stabilization technology that lets you create moving, handheld time lapses that result in a cinematic look, quality and feel — a feat that has previously only been possible with expensive equipment.”

Hyperlapse will help stabilize your video footage. Once you’ve downloaded the app you tap once to record and tap again to stop. Select the speed that it will playback, up to 12 times faster. One unique thing about this app is that the video is saved to your camera roll and then uploaded to Facebook or Instagram.


Interesting timing, considering that Microsoft came out with their own GoPro software just 2 weeks ago… also named “Hyperlapse.”
Introducing Hyperlapse from Instagram from Instagram on Vimeo.


Here was our first test run made with Hyperlapse:

Valerie Uhlir
Marketing Director and cofounder at Ethereal Innovations. Valerie is on a mission to rescue companies from boring, lifeless, fact spewing marketing communications by becoming more personable and fun.
Valerie Uhlir
Valerie Uhlir

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